In our City Shop-hop feature, where our friends around the world help us discover the best one-off shops and hidden retail gems, we are are with Hayley in Hermosa, Los Angeles.
Hayley, 33, is a National Retail Account Manager living in Hermosa Beach in L.A. She loves to start her Saturdays with a trip to the Gum Tree Shop and Cafe before hitting the beach. Our quick round of questions helps you to get to know it a little better.
1/ What does the shop sell?
Gum Tree sells a variety of products, some globally sourced & others locally made. From home products to jewelry to children’s books, there is truly something for everyone each time you visit. If I had to categorise the store, I would list it under ‘lifestyle’.
2/ What kind of customers shop there?
Gumtree attracts locals looking for unique homeware, cool beach attire and gifts. Tourists are also drawn to Gum Tree by the adjoining Australian inspired cafe. Serving flat whites and sausage rolls along with a variety of pastries, it’s most pleasing to anyone indulging.
3/ What display feature do you like best?
I love the chalk board that welcomes you into the store. They always have uplifting, quirky quotes to add a happy feeling to your day. It’s a smart marketing tool since happy people tend to feel more generous and are more inclined to treat themselves!
4/ What kind of celebrities would shop there?
Celebrities that would shop there in my opinion would be the more down to earth, family people, for example; Jessica Biel, Jennifer Garner and most likely Rachel Hunter & Vince Vaughan, since they are residents in the neighboring beach community.
5/ Why have you picked this store as your favourite?
I have picked this store as my favourite in the city of Los Angeles because it screams beach chic and I always find what I’m looking for here, whilst sipping on a delicious coffee! I also love the story behind the store. The owners are a married couple; an Australian born man (chef) and a California girl (costume designer). They met in New York and have combined their passions to create this beautiful store. A start to a small family business with the potential to be handed down through generations.
Live your best LA life and drop into Gum Tree at 238 Pier Avenue, Hermosa Beach, CA 90254. You can also shop online and read more on their blog at: https://www.gumtreela.com