3 Part Series. Part 3: Wellness Retailers
Wellness has become more than fighting ailments and illness, it’s a more holistic state of being, where one’s mental, physical and emotional health are in sync. And at a time where many document their lives online, looking great, feeling good and sleeping well are the new luxuries that consumers want to enjoy and flaunt. Here we have a look at 3 retailers who are helping the wellness warriors rise up.
BOUTIQUE: SAJE, Malibu
This beautiful boutique in Malibu is obsessed with health and wellbeing and dedicates itself to introducing people to the power of 100% natural, plant-derived wellness products. Products include diffusers, lotions, oils and home pharmacy sets which seek to soothe ailments such as headaches, coughs and stress. All are manufactured locally, which means they are made with the freshest ingredients.
The brand was formulated after owner Jean-Pierre LeBlanc experienced a serious car accident and was left in chronic pain. He used his background in chemistry to formulate his first essential blend to help ease the pain. Today, some of his formulas have earned Natural Health Registration numbers from Health Canada. Some are also recognised as over the counter drugs by the US Food and Drug Administration.
BIG IDEA: The Wellery
Saks Fifth Avenue unveiled a retail space dedicated to health, beauty and fitness in its New York City flagship location. The second floor space, called the Wellery, is an indoor marketplace with offerings from 20 individual retailers – 16 of those offering unique in-store experiences. Customers can visit the space to purchase fitness equipment and luxury workout gear, take fitness classes, and get health and beauty treatments such as manicures and facials.
The retailers that operate within the Wellery are pop-up shops and stay only a few months, which ensures that the space remains fresh and relevant. In a quest to give customers that transformed feeling, Saks Fifth Avenue has addressed that desire by introducing one of the few salt rooms in New York, a place where clients relax in a room made or filled with salt, breathing in misty salty vapors to purify the body.
BIG BRAND: Coca-Cola
Coca-Cola, known for being 10 teaspoons of sugar in a tin, might not be who you would expect to see in a post about wellness, but when one of the most iconic Christmas adverts for last 20 years changes its hero product to a healthier option, you know change is on the horizon.
That’s right, the glitzy Coca-Cola truck that transports the full bellied Father Christmas into our homes to officially kick-off the festive system to the sound of ‘Holidays are Coming’ is swapping out the red and white glass bottle of full fat Coco-Cola and thrusting the fairly new ‘Zero Sugar’ cola into Santa’s hands instead. It’s all in an attempt to lure in younger consumers: “[This year] marks a significant shift for Coca-Cola as zero sugar will be the Christmas campaign hero—connecting with consumers who have made zero sugar their drink of choice,” said Alec Mellor, Marketing Manager at Coca-Cola Great Britain.
Last but not least, Coca-Cola has released the limited edition ‘Zero Sugar Cinnamon’ variation, its first festive flavor in the UK.