All of us keen retail wizards know the importance of ‘experience’ by now. Whilst we sit back and witness the rise of older retailers struggling to find ways to weave it into their existing offer, we watch the new retailers breeze in and sweep the floor, starting from afresh and putting this new kind of experience-hungry consumer at the heart of every decision.
And who would better be able to do this than one of the worlds most advanced and dominating technology companies launching a new product? A product that lives and breaths experience more than any fluffy cashmere sweater or silky pink tie ever could? Welcome to Google’s Experience Rooms.
To celebrate the launch of the new Google Pixel 3 smart phone, they have created a landmark hub of discovery on Regent Street over three floors demonstrating how fashion, food, music, art and tech all collide under the umbrella of experience.
Inspired by key features on the new Google Pixel 3 such as Top Shot, Group Selfie Cam and Google Lens, Google’s Curiosity Rooms aim to unlock customers curiosity and make their everyday more extraordinary. Ambiguously named zones such as Not Pink Slide, The Makers Studio and The Auditorium are the key areas set out across the following floors:
Dedicated to all things Pixel 3. Visitors will be able to try out the Google Lens technology in the delightfully pink Laundrette and use the Pixel’s Group Selfie cam to snap images in the art installations.
On the first floor, there will be mini pop-up stores featuring local London vendors, a neighbourhood coffee bar and a collective of creative experiences.
Down in the basement is where things get really interesting, with free celebrity talks and creative workshops taking place. And as a really nice nod to the conscious consumer, all Google is asking for in return is a donation to Crisis charity to help the homeless.
Five out of the eight events available this week are already sold out, but there are still many more to come. From attending The School of Art where you can discover ‘your high concept character’, to guided night time walks to take pictures with your Pixel of London’s lesser known beauty spots and workshops where you can design your own phone case, Google have integrated the world of retail and experience without a pixel out of place.
Check out the fill event listing here: